Danone: Realigning Sustainability for Profitability?
| Case Code: BSTR677 Case Length: 12 Pages Period: 1910-2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : Danone SA Industry : Food & Beverage Countries : France Themes: Socially-responsible Business Practices, Corporate Responsibility, Corporate Restructuring,Environmental Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Danone Under Emmanuel Faber
Prior to the elevation of Faber to CEO, The Danone Group had in over 40 years seen only two CEO-Chairmen, and both were from the same family. Antoine Riboud had run the corporation since 1972 after he merged his glassmaking firm BSN with Danone. Franck took over the reins at Danone from his father in 1996 and became CEO and chairman of the company..
Initiatives by The New CEO
Saint-Affrique was named CEO of Danone, starting September 15, 2021. He had previously been CEO of chocolate manufacturer Barry Callebaut. Saint-Affrique had nearly three decades of food industry expertise beginning with his first internship at Kronenbourg Brewery, now part of the Carlsberg Group. In 1989, he joined Unilever where he held various marketing positions in France and in the US. In 1997, he had his first stint at the Danone Group as Marketing Vice-President. In 1999, he became a Partner at the foods company Amora Maille, which was acquired under a leveraged buy-out from Danone by Unilever..
Future Outlook
In January 2023, three environmental organizations, ClientEarth, Zero Waste France, and SurfRider Foundation Europe, sued Danone over its usage of plastic packaging. Danone responded saying that it was ‘surprised’ by the allegation about the usage of plastics throughout its supply chain. The three NGOs (not-for-profit organization) claimed that Danone had not respected legal obligations under French law and that it had to deplastify its activities immediately. This was the first time a food company had been sued in France for its use of plastic throughout its entire supply chain..
Exhibits
Exhibit I:Danone Milestones
Exhibit II: Full-year sales of Danone (FY 2021-2022)
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